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7Up
Numerator Brand Snapshot
See also:   A&W | Canada Dry | Hawaiian Punch | Dr Pepper
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$2.00
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$30.34
Median Total Basket Spend
Demographics
Who is shopping for 7Up and what are they like?
DEMOGRAPHIC INDEX
Under 24 125
25-34 90
35-44 97
45-54 103
55-64 108
Over 65 106
African American 98
Asian 133
Caucasian 91
Hispanic 153
Under $20k 146
$20k-40k 124
$40k-60k 104
$60k-80k 99
$80k-100k 85
$100k-125k 82
Over $125k 64
No College 132
College 99
Adv. Degree 72
Has Kids 99
No Kids 102
Brand Affinity
What other brands are 7Up shoppers buying most often?
TOP PARENT BRANDS AFFINITY
A&W 25.0x
Canada Dry 13.0x
Hawaiian Punch 7.0x
Dr Pepper 5.9x
Channels Shopped
Where are 7Up shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 13
Club 35
Dollar 141
Drug 115
Food 163
Gas & Convenience 138
Mass 69
Basket Size
When 7Up is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 12
Express Lane (3-10 Items) 79
Fill Up (11-20 Items) 208
Pantry Stocking (21+ Items) 407
Time of Day
When do 7Up shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 35%
Evening 26%
Late 6%