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9Lives
Numerator Brand Snapshot
See also:   Meow Mix | Sparkle | Glade | Angel Soft
$3.95
Brand Spend per Basket
11.5 %
Median Share of Basket Spend
$34.46
Median Total Basket Spend
Demographics
Who is shopping for 9Lives and what are they like?
DEMOGRAPHIC INDEX
Under 24 83
25-34 69
35-44 77
45-54 119
55-64 148
Over 65 114
African American 47
Asian 23
Caucasian 117
Hispanic 58
Under $20k 150
$20k-40k 147
$40k-60k 111
$60k-80k 98
$80k-100k 76
$100k-125k 68
Over $125k 45
No College 159
College 93
Adv. Degree 63
Has Kids 79
No Kids 126
Brand Affinity
What other brands are 9Lives shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Meow Mix 14.6x
Sparkle 6.3x
Glade 4.6x
Angel Soft 4.2x
Channels Shopped
Where are 9Lives shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 20
Dollar 925
Drug 15
Food 68
Gas & Convenience 4
Mass 118
Basket Size
When 9Lives is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 17
Express Lane (3-10 Items) 76
Fill Up (11-20 Items) 214
Pantry Stocking (21+ Items) 395
Time of Day
When do 9Lives shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 28%
Late 5%