Get in Touch
Amy's
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$5.98
Brand Spend per Basket
9.8 %
Median Share of Basket Spend
$61.07
Median Total Basket Spend
Demographics
Who is shopping for Amy's and what are they like?
DEMOGRAPHIC INDEX
Under 24 108
25-34 123
35-44 104
45-54 96
55-64 79
Over 65 83
African American 67
Asian 85
Caucasian 106
Hispanic 71
Under $20k 83
$20k-40k 85
$40k-60k 92
$60k-80k 107
$80k-100k 96
$100k-125k 110
Over $125k 127
No College 56
College 101
Adv. Degree 143
Has Kids 87
No Kids 116
Brand Affinity
What other brands are Amy's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Horizon Organic 8.1x
Healthy Choice 7.8x
Earthbound Farm Organic 7.7x
Silk 5.8x
Channels Shopped
Where are Amy's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 8
Club 47
Dollar 1
Drug 17
Food 162
Gas & Convenience 6
Mass 92
Basket Size
When Amy's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 7
Express Lane (3-10 Items) 57
Fill Up (11-20 Items) 210
Pantry Stocking (21+ Items) 518
Time of Day
When do Amy's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 16%
Afternoon 34%
Evening 31%
Late 6%