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Arm & Hammer
Numerator Brand Snapshot
See also:   Oxi Clean | Glade | Clorox | Air Wick
$3.76
Brand Spend per Basket
7.2 %
Median Share of Basket Spend
$52.26
Median Total Basket Spend
Demographics
Who is shopping for Arm & Hammer and what are they like?
DEMOGRAPHIC INDEX
Under 24 100
25-34 98
35-44 99
45-54 103
55-64 101
Over 65 96
African American 134
Asian 78
Caucasian 98
Hispanic 107
Under $20k 107
$20k-40k 112
$40k-60k 105
$60k-80k 101
$80k-100k 97
$100k-125k 91
Over $125k 83
No College 106
College 100
Adv. Degree 93
Has Kids 96
No Kids 105
Brand Affinity
What other brands are Arm & Hammer shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Oxi Clean 4.8x
Glade 4.7x
Clorox 4.6x
Air Wick 4.3x
Channels Shopped
Where are Arm & Hammer shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 3
Club 58
Dollar 182
Drug 131
Food 113
Gas & Convenience 9
Mass 101
Basket Size
When Arm & Hammer is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 14
Express Lane (3-10 Items) 72
Fill Up (11-20 Items) 199
Pantry Stocking (21+ Items) 443
Time of Day
When do Arm & Hammer shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 35%
Evening 25%
Late 6%