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Banquet
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.00
Brand Spend per Basket
5.2 %
Median Share of Basket Spend
$57.87
Median Total Basket Spend
Demographics
Who is shopping for Banquet and what are they like?
DEMOGRAPHIC INDEX
Under 24 112
25-34 90
35-44 100
45-54 108
55-64 101
Over 65 92
African American 145
Asian 61
Caucasian 102
Hispanic 81
Under $20k 142
$20k-40k 141
$40k-60k 112
$60k-80k 94
$80k-100k 85
$100k-125k 67
Over $125k 54
No College 142
College 98
Adv. Degree 64
Has Kids 106
No Kids 93
Brand Affinity
What other brands are Banquet shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Totinos 6.6x
Hot Pockets 6.1x
Chef Boyardee 5.5x
Stouffer's 5.2x
Channels Shopped
Where are Banquet shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 7
Dollar 116
Drug 5
Food 149
Gas & Convenience 24
Mass 108
Basket Size
When Banquet is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 41
Fill Up (11-20 Items) 185
Pantry Stocking (21+ Items) 636
Time of Day
When do Banquet shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 16%
Afternoon 34%
Evening 28%
Late 7%