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Bar S
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$1.96
Brand Spend per Basket
3.9 %
Median Share of Basket Spend
$50.33
Median Total Basket Spend
Demographics
Who is shopping for Bar S and what are they like?
DEMOGRAPHIC INDEX
Under 24 134
25-34 107
35-44 98
45-54 97
55-64 104
Over 65 86
African American 115
Asian 72
Caucasian 86
Hispanic 229
Under $20k 177
$20k-40k 158
$40k-60k 113
$60k-80k 88
$80k-100k 69
$100k-125k 57
Over $125k 35
No College 160
College 96
Adv. Degree 53
Has Kids 109
No Kids 89
Brand Affinity
What other brands are Bar S shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Land O'Frost 7.3x
Malt-O-Meal 6.4x
Blue Bonnet 6.3x
Guerrero 5.9x
Channels Shopped
Where are Bar S shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 18
Dollar 127
Drug 5
Food 141
Gas & Convenience 21
Mass 109
Basket Size
When Bar S is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 3
Express Lane (3-10 Items) 45
Fill Up (11-20 Items) 201
Pantry Stocking (21+ Items) 602
Time of Day
When do Bar S shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 34%
Evening 27%
Late 7%