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Barbie
Numerator Brand Snapshot
See also:   Crayola | Generic | Elmer's | Brach's
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$7.49
Brand Spend per Basket
13.2 %
Median Share of Basket Spend
$56.58
Median Total Basket Spend
Demographics
Who is shopping for Barbie and what are they like?
DEMOGRAPHIC INDEX
Under 24 47
25-34 110
35-44 127
45-54 80
55-64 83
Over 65 74
African American 111
Asian 68
Caucasian 99
Hispanic 129
Under $20k 89
$20k-40k 108
$40k-60k 94
$60k-80k 95
$80k-100k 107
$100k-125k 102
Over $125k 103
No College 99
College 102
Adv. Degree 93
Has Kids 127
No Kids 67
Brand Affinity
What other brands are Barbie shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 16.5x
Generic 7.9x
Elmer's 6.2x
Brach's 5.0x
Channels Shopped
Where are Barbie shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 12
Dollar 57
Drug 14
Food 7
Gas & Convenience 8
Mass 213
Basket Size
When Barbie is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 29
Express Lane (3-10 Items) 90
Fill Up (11-20 Items) 193
Pantry Stocking (21+ Items) 314
Time of Day
When do Barbie shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 19%
Afternoon 36%
Evening 25%
Late 6%