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Bertolli
Numerator Brand Snapshot
See also:   Barilla | Ronzoni | Progresso | Green Giant
$5.48
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$83.59
Median Total Basket Spend
Demographics
Who is shopping for Bertolli and what are they like?
DEMOGRAPHIC INDEX
Under 24 92
25-34 105
35-44 99
45-54 98
55-64 96
Over 65 107
African American 104
Asian 91
Caucasian 100
Hispanic 101
Under $20k 91
$20k-40k 89
$40k-60k 99
$60k-80k 103
$80k-100k 106
$100k-125k 107
Over $125k 107
No College 86
College 101
Adv. Degree 111
Has Kids 98
No Kids 102
Brand Affinity
What other brands are Bertolli shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Barilla 6.2x
Ronzoni 4.6x
Progresso 3.4x
Green Giant 3.2x
Channels Shopped
Where are Bertolli shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 115
Dollar 7
Drug 5
Food 135
Gas & Convenience 4
Mass 94
Basket Size
When Bertolli is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 42
Fill Up (11-20 Items) 188
Pantry Stocking (21+ Items) 623
Time of Day
When do Bertolli shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 17%
Afternoon 37%
Evening 29%
Late 5%