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Bic
Numerator Brand Snapshot
See also:   Crayola | Elmer's | Glade | Generic
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$2.97
Brand Spend per Basket
8.9 %
Median Share of Basket Spend
$33.35
Median Total Basket Spend
Demographics
Who is shopping for Bic and what are they like?
DEMOGRAPHIC INDEX
Under 24 122
25-34 96
35-44 105
45-54 108
55-64 91
Over 65 70
African American 108
Asian 95
Caucasian 99
Hispanic 113
Under $20k 128
$20k-40k 119
$40k-60k 105
$60k-80k 95
$80k-100k 91
$100k-125k 83
Over $125k 79
No College 115
College 99
Adv. Degree 88
Has Kids 105
No Kids 94
Brand Affinity
What other brands are Bic shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 25.8x
Elmer's 22.5x
Glade 4.2x
Generic 3.9x
Channels Shopped
Where are Bic shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 33
Dollar 273
Drug 159
Food 53
Gas & Convenience 198
Mass 134
Basket Size
When Bic is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 27
Express Lane (3-10 Items) 90
Fill Up (11-20 Items) 179
Pantry Stocking (21+ Items) 336
Time of Day
When do Bic shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 33%
Evening 26%
Late 9%