Get in Touch
Bicycle Cards
Numerator Brand Snapshot
See also:   Crayola | Elmer's | Generic | Life Savers
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.97
Brand Spend per Basket
8.4 %
Median Share of Basket Spend
$47.13
Median Total Basket Spend
Demographics
Who is shopping for Bicycle Cards and what are they like?
DEMOGRAPHIC INDEX
Under 24 115
25-34 89
35-44 91
45-54 106
55-64 110
Over 65 127
African American 96
Asian 79
Caucasian 106
Hispanic 68
Under $20k 84
$20k-40k 96
$40k-60k 111
$60k-80k 104
$80k-100k 93
$100k-125k 107
Over $125k 98
No College 108
College 101
Adv. Degree 89
Has Kids 100
No Kids 100
Brand Affinity
What other brands are Bicycle Cards shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 9.4x
Elmer's 6.6x
Generic 6.2x
Life Savers 5.3x
Channels Shopped
Where are Bicycle Cards shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Dollar 68
Drug 164
Food 1
Mass 202
Basket Size
When Bicycle Cards is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 28
Express Lane (3-10 Items) 88
Fill Up (11-20 Items) 189
Pantry Stocking (21+ Items) 331
Time of Day
When do Bicycle Cards shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 16%
Afternoon 33%
Evening 29%
Late 9%