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Blue Bonnet
Numerator Brand Snapshot
See also:   Jiffy | Bar S | Crisco | Borden
$1.50
Brand Spend per Basket
2.5 %
Median Share of Basket Spend
$60.69
Median Total Basket Spend
Demographics
Who is shopping for Blue Bonnet and what are they like?
DEMOGRAPHIC INDEX
Under 24 118
25-34 84
35-44 90
45-54 106
55-64 125
Over 65 109
African American 160
Asian 29
Caucasian 106
Hispanic 65
Under $20k 155
$20k-40k 150
$40k-60k 110
$60k-80k 97
$80k-100k 78
$100k-125k 63
Over $125k 42
No College 152
College 96
Adv. Degree 60
Has Kids 95
No Kids 106
Brand Affinity
What other brands are Blue Bonnet shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Jiffy 5.7x
Bar S 4.9x
Crisco 4.8x
Borden 4.6x
Channels Shopped
Where are Blue Bonnet shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 1
Dollar 17
Drug 12
Food 117
Gas & Convenience 13
Mass 138
Basket Size
When Blue Bonnet is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 39
Fill Up (11-20 Items) 189
Pantry Stocking (21+ Items) 640
Time of Day
When do Blue Bonnet shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 26%
Late 6%