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Boars Head
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$7.13
Brand Spend per Basket
14.5 %
Median Share of Basket Spend
$49.21
Median Total Basket Spend
Demographics
Who is shopping for Boars Head and what are they like?
DEMOGRAPHIC INDEX
Under 24 58
25-34 71
35-44 96
45-54 114
55-64 109
Over 65 135
African American 72
Asian 45
Caucasian 107
Hispanic 106
Under $20k 64
$20k-40k 73
$40k-60k 87
$60k-80k 93
$80k-100k 100
$100k-125k 130
Over $125k 156
No College 81
College 98
Adv. Degree 125
Has Kids 98
No Kids 102
Brand Affinity
What other brands are Boars Head shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Arnold 6.6x
Ronzoni 6.1x
Eggland's Best 5.2x
Perdue (Poultry) 5.2x
Channels Shopped
Where are Boars Head shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 0
Dollar 0
Drug 1
Food 295
Gas & Convenience 14
Mass 10
Basket Size
When Boars Head is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 12
Express Lane (3-10 Items) 71
Fill Up (11-20 Items) 201
Pantry Stocking (21+ Items) 449
Time of Day
When do Boars Head shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 20%
Afternoon 36%
Evening 26%
Late 3%