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Body Fortress
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$17.98
Brand Spend per Basket
29.7 %
Median Share of Basket Spend
$60.61
Median Total Basket Spend
Demographics
Who is shopping for Body Fortress and what are they like?
DEMOGRAPHIC INDEX
Under 24 126
25-34 113
35-44 91
45-54 111
55-64 96
Over 65 61
African American 89
Asian 62
Caucasian 105
Hispanic 101
Under $20k 98
$20k-40k 109
$40k-60k 116
$60k-80k 99
$80k-100k 98
$100k-125k 107
Over $125k 69
No College 98
College 104
Adv. Degree 86
Has Kids 93
No Kids 108
Brand Affinity
What other brands are Body Fortress shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Sparkle 5.2x
Chex 4.8x
Quaker 4.7x
Nature Made (Healthcare) 4.7x
Channels Shopped
Where are Body Fortress shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 0
Dollar 1
Drug 64
Food 36
Gas & Convenience 1
Mass 192
Basket Size
When Body Fortress is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 40
Express Lane (3-10 Items) 78
Fill Up (11-20 Items) 167
Pantry Stocking (21+ Items) 353
Time of Day
When do Body Fortress shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 32%
Evening 30%
Late 8%