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Bounty
Numerator Brand Snapshot
See also:   Dixie | Tide | Glad | Ziploc
$8.98
Brand Spend per Basket
11.1 %
Median Share of Basket Spend
$80.87
Median Total Basket Spend
Demographics
Who is shopping for Bounty and what are they like?
DEMOGRAPHIC INDEX
Under 24 85
25-34 84
35-44 95
45-54 101
55-64 112
Over 65 148
African American 92
Asian 93
Caucasian 102
Hispanic 91
Under $20k 85
$20k-40k 85
$40k-60k 92
$60k-80k 96
$80k-100k 102
$100k-125k 109
Over $125k 133
No College 96
College 98
Adv. Degree 113
Has Kids 94
No Kids 107
Brand Affinity
What other brands are Bounty shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Dixie 6.1x
Tide 5.8x
Glad 5.5x
Ziploc 5.2x
Channels Shopped
Where are Bounty shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 203
Dollar 83
Drug 122
Food 83
Gas & Convenience 5
Mass 87
Basket Size
When Bounty is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 12
Express Lane (3-10 Items) 64
Fill Up (11-20 Items) 202
Pantry Stocking (21+ Items) 484
Time of Day
When do Bounty shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 20%
Afternoon 37%
Evening 23%
Late 4%