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Budweiser
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$12.90
Brand Spend per Basket
37.9 %
Median Share of Basket Spend
$34.02
Median Total Basket Spend
Demographics
Who is shopping for Budweiser and what are they like?
DEMOGRAPHIC INDEX
Under 24 82
25-34 94
35-44 82
45-54 105
55-64 123
Over 65 134
African American 69
Asian 102
Caucasian 102
Hispanic 109
Under $20k 149
$20k-40k 117
$40k-60k 110
$60k-80k 100
$80k-100k 97
$100k-125k 75
Over $125k 56
No College 150
College 98
Adv. Degree 56
Has Kids 83
No Kids 120
Brand Affinity
What other brands are Budweiser shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Newport (Cigarettes) 7.7x
Marlboro 6.4x
Eckrich 3.9x
Bar S 3.6x
Channels Shopped
Where are Budweiser shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 37
Dollar 59
Drug 123
Food 136
Gas & Convenience 656
Mass 69
Basket Size
When Budweiser is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 63
Express Lane (3-10 Items) 105
Fill Up (11-20 Items) 135
Pantry Stocking (21+ Items) 184
Time of Day
When do Budweiser shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 11%
Noon 15%
Afternoon 39%
Evening 29%
Late 6%