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Campbells
Numerator Brand Snapshot
See also:   French's | Progresso | Libby's | Ro-Tel
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$2.79
Brand Spend per Basket
4.4 %
Median Share of Basket Spend
$63.65
Median Total Basket Spend
Demographics
Who is shopping for Campbells and what are they like?
DEMOGRAPHIC INDEX
Under 24 80
25-34 81
35-44 91
45-54 105
55-64 120
Over 65 139
African American 80
Asian 59
Caucasian 111
Hispanic 52
Under $20k 93
$20k-40k 100
$40k-60k 103
$60k-80k 105
$80k-100k 104
$100k-125k 101
Over $125k 91
No College 105
College 101
Adv. Degree 93
Has Kids 93
No Kids 108
Brand Affinity
What other brands are Campbells shoppers buying most often?
TOP PARENT BRANDS AFFINITY
French's 5.1x
Progresso 4.7x
Libby's 4.3x
Ro-Tel 4.2x
Channels Shopped
Where are Campbells shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 32
Dollar 62
Drug 34
Food 169
Gas & Convenience 14
Mass 85
Basket Size
When Campbells is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 41
Fill Up (11-20 Items) 180
Pantry Stocking (21+ Items) 644
Time of Day
When do Campbells shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 36%
Evening 25%
Late 5%