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Cinnamon Toast Crunch
Numerator Brand Snapshot
$3.64
Brand Spend per Basket
5.8 %
Median Share of Basket Spend
$62.86
Median Total Basket Spend
Demographics
Who is shopping for Cinnamon Toast Crunch and what are they like?
DEMOGRAPHIC INDEX
Under 24 82
25-34 105
35-44 123
45-54 101
55-64 65
Over 65 60
African American 148
Asian 76
Caucasian 95
Hispanic 130
Under $20k 94
$20k-40k 96
$40k-60k 95
$60k-80k 102
$80k-100k 102
$100k-125k 107
Over $125k 106
No College 92
College 102
Adv. Degree 102
Has Kids 130
No Kids 63
Brand Affinity
What other brands are Cinnamon Toast Crunch shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Lucky Charms 14.7x
Cheerios 9.9x
Kellogg's 4.7x
Nature Valley 4.2x
Channels Shopped
Where are Cinnamon Toast Crunch shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 116
Dollar 34
Drug 82
Food 215
Gas & Convenience 29
Mass 23
Basket Size
When Cinnamon Toast Crunch is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 48
Fill Up (11-20 Items) 189
Pantry Stocking (21+ Items) 599
Time of Day
When do Cinnamon Toast Crunch shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 33%
Evening 28%
Late 6%