Get in Touch
Clorox
Numerator Brand Snapshot
See also:   Mr. Clean | Lysol | Downy | Tide
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$3.84
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$58.16
Median Total Basket Spend
Demographics
Who is shopping for Clorox and what are they like?
DEMOGRAPHIC INDEX
Under 24 88
25-34 87
35-44 96
45-54 106
55-64 110
Over 65 114
African American 168
Asian 93
Caucasian 91
Hispanic 130
Under $20k 109
$20k-40k 104
$40k-60k 102
$60k-80k 97
$80k-100k 95
$100k-125k 95
Over $125k 98
No College 107
College 99
Adv. Degree 95
Has Kids 97
No Kids 104
Brand Affinity
What other brands are Clorox shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Mr. Clean 8.8x
Lysol 8.3x
Downy 7.4x
Tide 6.0x
Channels Shopped
Where are Clorox shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 195
Dollar 265
Drug 39
Food 73
Gas & Convenience 15
Mass 96
Basket Size
When Clorox is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 11
Express Lane (3-10 Items) 69
Fill Up (11-20 Items) 212
Pantry Stocking (21+ Items) 450
Time of Day
When do Clorox shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 20%
Afternoon 36%
Evening 23%
Late 5%