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Coca-Cola
Numerator Brand Snapshot
See also:   Sprite | Fanta | Dr Pepper | 7Up
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$2.00
Brand Spend per Basket
12.0 %
Median Share of Basket Spend
$16.65
Median Total Basket Spend
Demographics
Who is shopping for Coca-Cola and what are they like?
DEMOGRAPHIC INDEX
Under 24 110
25-34 91
35-44 94
45-54 109
55-64 105
Over 65 100
African American 74
Asian 87
Caucasian 99
Hispanic 139
Under $20k 137
$20k-40k 123
$40k-60k 106
$60k-80k 94
$80k-100k 88
$100k-125k 83
Over $125k 70
No College 130
College 98
Adv. Degree 76
Has Kids 98
No Kids 102
Brand Affinity
What other brands are Coca-Cola shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Sprite 10.8x
Fanta 8.2x
Dr Pepper 5.6x
7Up 3.7x
Channels Shopped
Where are Coca-Cola shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 60
Dollar 236
Drug 135
Food 137
Gas & Convenience 162
Mass 72
Basket Size
When Coca-Cola is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 33
Express Lane (3-10 Items) 113
Fill Up (11-20 Items) 149
Pantry Stocking (21+ Items) 254
Time of Day
When do Coca-Cola shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 26%
Late 6%