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Colgate
Numerator Brand Snapshot
See also:   Suave | Dial | Palmolive | Softsoap
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$2.44
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$37.00
Median Total Basket Spend
Demographics
Who is shopping for Colgate and what are they like?
DEMOGRAPHIC INDEX
Under 24 127
25-34 108
35-44 103
45-54 101
55-64 87
Over 65 81
African American 148
Asian 143
Caucasian 84
Hispanic 168
Under $20k 124
$20k-40k 111
$40k-60k 104
$60k-80k 99
$80k-100k 92
$100k-125k 90
Over $125k 82
No College 108
College 99
Adv. Degree 96
Has Kids 105
No Kids 94
Brand Affinity
What other brands are Colgate shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Suave 9.1x
Dial 6.1x
Palmolive 6.0x
Softsoap 5.5x
Channels Shopped
Where are Colgate shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 18
Club 48
Dollar 314
Drug 261
Food 132
Gas & Convenience 14
Mass 65
Basket Size
When Colgate is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 13
Express Lane (3-10 Items) 78
Fill Up (11-20 Items) 204
Pantry Stocking (21+ Items) 414
Time of Day
When do Colgate shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 34%
Evening 27%
Late 6%