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Cottonelle
Numerator Brand Snapshot
See also:   Scott | Tide | Bounty | Ragu
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$7.69
Brand Spend per Basket
12.7 %
Median Share of Basket Spend
$60.63
Median Total Basket Spend
Demographics
Who is shopping for Cottonelle and what are they like?
DEMOGRAPHIC INDEX
Under 24 76
25-34 90
35-44 98
45-54 103
55-64 105
Over 65 123
African American 99
Asian 95
Caucasian 103
Hispanic 79
Under $20k 89
$20k-40k 92
$40k-60k 101
$60k-80k 102
$80k-100k 100
$100k-125k 105
Over $125k 110
No College 85
College 102
Adv. Degree 107
Has Kids 94
No Kids 107
Brand Affinity
What other brands are Cottonelle shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Scott 7.3x
Tide 5.0x
Bounty 4.5x
Ragu 4.3x
Channels Shopped
Where are Cottonelle shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 155
Dollar 56
Drug 151
Food 194
Gas & Convenience 9
Mass 17
Basket Size
When Cottonelle is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 12
Express Lane (3-10 Items) 61
Fill Up (11-20 Items) 191
Pantry Stocking (21+ Items) 505
Time of Day
When do Cottonelle shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 37%
Evening 25%
Late 4%