Get in Touch
Crayola
Numerator Brand Snapshot
See also:   Elmer's | Bic | Ziploc | Generic
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.34
Brand Spend per Basket
7.7 %
Median Share of Basket Spend
$43.15
Median Total Basket Spend
Demographics
Who is shopping for Crayola and what are they like?
DEMOGRAPHIC INDEX
Under 24 67
25-34 105
35-44 130
45-54 85
55-64 71
Over 65 73
African American 74
Asian 91
Caucasian 103
Hispanic 106
Under $20k 81
$20k-40k 86
$40k-60k 89
$60k-80k 99
$80k-100k 113
$100k-125k 113
Over $125k 123
No College 83
College 100
Adv. Degree 119
Has Kids 131
No Kids 61
Brand Affinity
What other brands are Crayola shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Elmer's 74.3x
Bic 26.5x
Ziploc 6.8x
Generic 5.7x
Channels Shopped
Where are Crayola shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 3
Dollar 204
Drug 94
Food 15
Gas & Convenience 3
Mass 192
Basket Size
When Crayola is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 16
Express Lane (3-10 Items) 75
Fill Up (11-20 Items) 207
Pantry Stocking (21+ Items) 413
Time of Day
When do Crayola shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 34%
Evening 25%
Late 7%