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Crest
Numerator Brand Snapshot
See also:   Colgate | Suave | Tide | Dial
$2.99
Brand Spend per Basket
8.3 %
Median Share of Basket Spend
$35.88
Median Total Basket Spend
Demographics
Who is shopping for Crest and what are they like?
DEMOGRAPHIC INDEX
Under 24 111
25-34 106
35-44 99
45-54 101
55-64 94
Over 65 99
African American 136
Asian 107
Caucasian 93
Hispanic 127
Under $20k 108
$20k-40k 103
$40k-60k 102
$60k-80k 100
$80k-100k 93
$100k-125k 98
Over $125k 97
No College 96
College 100
Adv. Degree 104
Has Kids 98
No Kids 103
Brand Affinity
What other brands are Crest shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Colgate 9.2x
Suave 9.1x
Tide 5.9x
Dial 5.4x
Channels Shopped
Where are Crest shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 20
Dollar 390
Drug 287
Food 188
Gas & Convenience 14
Mass 25
Basket Size
When Crest is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 10
Express Lane (3-10 Items) 75
Fill Up (11-20 Items) 204
Pantry Stocking (21+ Items) 438
Time of Day
When do Crest shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 34%
Evening 26%
Late 6%