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Dial
Numerator Brand Snapshot
See also:   Softsoap | Suave | Sparkle | Glade
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$3.00
Brand Spend per Basket
6.4 %
Median Share of Basket Spend
$46.88
Median Total Basket Spend
Demographics
Who is shopping for Dial and what are they like?
DEMOGRAPHIC INDEX
Under 24 80
25-34 90
35-44 106
45-54 105
55-64 99
Over 65 86
African American 226
Asian 83
Caucasian 89
Hispanic 111
Under $20k 117
$20k-40k 115
$40k-60k 106
$60k-80k 100
$80k-100k 93
$100k-125k 87
Over $125k 80
No College 111
College 100
Adv. Degree 89
Has Kids 101
No Kids 99
Brand Affinity
What other brands are Dial shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Softsoap 8.0x
Suave 6.0x
Sparkle 5.2x
Glade 5.1x
Channels Shopped
Where are Dial shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 57
Dollar 386
Drug 239
Food 78
Gas & Convenience 5
Mass 102
Basket Size
When Dial is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 10
Express Lane (3-10 Items) 73
Fill Up (11-20 Items) 209
Pantry Stocking (21+ Items) 438
Time of Day
When do Dial shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%