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Digiorno
Numerator Brand Snapshot
$7.48
Brand Spend per Basket
11.4 %
Median Share of Basket Spend
$65.62
Median Total Basket Spend
Demographics
Who is shopping for Digiorno and what are they like?
DEMOGRAPHIC INDEX
Under 24 103
25-34 113
35-44 100
45-54 101
55-64 89
Over 65 82
African American 103
Asian 60
Caucasian 106
Hispanic 82
Under $20k 105
$20k-40k 108
$40k-60k 105
$60k-80k 101
$80k-100k 99
$100k-125k 96
Over $125k 86
No College 103
College 101
Adv. Degree 94
Has Kids 103
No Kids 97
Brand Affinity
What other brands are Digiorno shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Stouffer's 4.4x
Hot Pockets 4.0x
Totinos 3.8x
Red Baron 3.7x
Channels Shopped
Where are Digiorno shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 83
Dollar 108
Drug 63
Food 127
Gas & Convenience 11
Mass 95
Basket Size
When Digiorno is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 10
Express Lane (3-10 Items) 56
Fill Up (11-20 Items) 184
Pantry Stocking (21+ Items) 548
Time of Day
When do Digiorno shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 16%
Afternoon 35%
Evening 31%
Late 6%