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Dixie
Numerator Brand Snapshot
See also:   Ziploc | Bounty | Hefty | Glad
$4.99
Brand Spend per Basket
7.6 %
Median Share of Basket Spend
$65.91
Median Total Basket Spend
Demographics
Who is shopping for Dixie and what are they like?
DEMOGRAPHIC INDEX
Under 24 64
25-34 72
35-44 95
45-54 109
55-64 116
Over 65 143
African American 85
Asian 98
Caucasian 102
Hispanic 90
Under $20k 83
$20k-40k 83
$40k-60k 95
$60k-80k 101
$80k-100k 104
$100k-125k 111
Over $125k 124
No College 102
College 100
Adv. Degree 99
Has Kids 100
No Kids 100
Brand Affinity
What other brands are Dixie shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ziploc 6.3x
Bounty 5.8x
Hefty 4.9x
Glad 4.4x
Channels Shopped
Where are Dixie shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 357
Dollar 99
Drug 43
Food 59
Gas & Convenience 5
Mass 69
Basket Size
When Dixie is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 59
Fill Up (11-20 Items) 217
Pantry Stocking (21+ Items) 493
Time of Day
When do Dixie shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 21%
Afternoon 37%
Evening 22%
Late 3%