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Dove
Numerator Brand Snapshot
See also:   Suave | Softsoap | Dial | Colgate
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$5.50
Brand Spend per Basket
10.7 %
Median Share of Basket Spend
$51.53
Median Total Basket Spend
Demographics
Who is shopping for Dove and what are they like?
DEMOGRAPHIC INDEX
Under 24 117
25-34 108
35-44 108
45-54 98
55-64 84
Over 65 75
African American 223
Asian 110
Caucasian 82
Hispanic 155
Under $20k 116
$20k-40k 109
$40k-60k 102
$60k-80k 96
$80k-100k 95
$100k-125k 93
Over $125k 91
No College 106
College 99
Adv. Degree 99
Has Kids 103
No Kids 96
Brand Affinity
What other brands are Dove shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Suave 7.4x
Softsoap 5.8x
Dial 5.4x
Colgate 5.1x
Channels Shopped
Where are Dove shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 15
Club 116
Dollar 127
Drug 280
Food 74
Gas & Convenience 5
Mass 97
Basket Size
When Dove is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 13
Express Lane (3-10 Items) 80
Fill Up (11-20 Items) 204
Pantry Stocking (21+ Items) 404
Time of Day
When do Dove shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%