Get in Touch
Dr Pepper
Numerator Brand Snapshot
See also:   A&W | 7Up | Sprite | Mountain Dew
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$2.09
Brand Spend per Basket
10.2 %
Median Share of Basket Spend
$20.53
Median Total Basket Spend
Demographics
Who is shopping for Dr Pepper and what are they like?
DEMOGRAPHIC INDEX
Under 24 116
25-34 93
35-44 97
45-54 114
55-64 100
Over 65 73
African American 58
Asian 41
Caucasian 112
Hispanic 75
Under $20k 139
$20k-40k 130
$40k-60k 112
$60k-80k 96
$80k-100k 87
$100k-125k 74
Over $125k 58
No College 140
College 98
Adv. Degree 65
Has Kids 100
No Kids 99
Brand Affinity
What other brands are Dr Pepper shoppers buying most often?
TOP PARENT BRANDS AFFINITY
A&W 7.3x
7Up 6.4x
Sprite 6.4x
Mountain Dew 5.5x
Channels Shopped
Where are Dr Pepper shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 43
Dollar 349
Drug 78
Food 122
Gas & Convenience 206
Mass 86
Basket Size
When Dr Pepper is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 26
Express Lane (3-10 Items) 104
Fill Up (11-20 Items) 166
Pantry Stocking (21+ Items) 299
Time of Day
When do Dr Pepper shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 35%
Evening 27%
Late 6%