Get in Touch
Driscoll's
Numerator Brand Snapshot
$3.99
Brand Spend per Basket
5.6 %
Median Share of Basket Spend
$71.64
Median Total Basket Spend
Demographics
Who is shopping for Driscoll's and what are they like?
DEMOGRAPHIC INDEX
Under 24 92
25-34 106
35-44 114
45-54 95
55-64 77
Over 65 91
African American 47
Asian 141
Caucasian 101
Hispanic 99
Under $20k 74
$20k-40k 66
$40k-60k 78
$60k-80k 90
$80k-100k 108
$100k-125k 121
Over $125k 170
No College 62
College 100
Adv. Degree 140
Has Kids 115
No Kids 82
Brand Affinity
What other brands are Driscoll's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Earthbound Farm Organic 10.8x
Horizon Organic 4.8x
Taylor Farms 4.7x
Chiquita 4.1x
Channels Shopped
Where are Driscoll's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 266
Dollar 1
Drug 1
Food 107
Gas & Convenience 3
Mass 70
Basket Size
When Driscoll's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 58
Fill Up (11-20 Items) 236
Pantry Stocking (21+ Items) 492
Time of Day
When do Driscoll's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 20%
Afternoon 37%
Evening 25%
Late 4%