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Durex
Numerator Brand Snapshot
See also:   Glade | Dove | Softsoap | Trident
$7.99
Brand Spend per Basket
24.1 %
Median Share of Basket Spend
$33.09
Median Total Basket Spend
Demographics
Who is shopping for Durex and what are they like?
DEMOGRAPHIC INDEX
Under 24 303
25-34 206
35-44 110
45-54 56
55-64 36
Over 65 26
African American 88
Asian 232
Caucasian 86
Hispanic 130
Under $20k 139
$20k-40k 113
$40k-60k 102
$60k-80k 97
$80k-100k 93
$100k-125k 87
Over $125k 76
No College 83
College 101
Adv. Degree 114
Has Kids 101
No Kids 99
Brand Affinity
What other brands are Durex shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Glade 6.3x
Dove 5.2x
Softsoap 5.1x
Trident 4.9x
Channels Shopped
Where are Durex shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 8
Club 15
Dollar 6
Drug 614
Food 16
Gas & Convenience 19
Mass 133
Basket Size
When Durex is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 59
Express Lane (3-10 Items) 104
Fill Up (11-20 Items) 144
Pantry Stocking (21+ Items) 188
Time of Day
When do Durex shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 10%
Noon 12%
Afternoon 29%
Evening 35%
Late 13%