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Eckrich
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$3.29
Brand Spend per Basket
6.2 %
Median Share of Basket Spend
$52.67
Median Total Basket Spend
Demographics
Who is shopping for Eckrich and what are they like?
DEMOGRAPHIC INDEX
Under 24 76
25-34 81
35-44 93
45-54 106
55-64 118
Over 65 126
African American 139
Asian 38
Caucasian 103
Hispanic 96
Under $20k 125
$20k-40k 123
$40k-60k 116
$60k-80k 104
$80k-100k 90
$100k-125k 80
Over $125k 57
No College 135
College 97
Adv. Degree 73
Has Kids 98
No Kids 102
Brand Affinity
What other brands are Eckrich shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Sunbeam Bread Bakery Company 5.5x
Land O'Frost 4.5x
Bar S 4.4x
Bob Evans 4.4x
Channels Shopped
Where are Eckrich shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 18
Dollar 362
Drug 17
Food 159
Gas & Convenience 18
Mass 82
Basket Size
When Eckrich is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 48
Fill Up (11-20 Items) 192
Pantry Stocking (21+ Items) 594
Time of Day
When do Eckrich shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 18%
Afternoon 36%
Evening 27%
Late 5%