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Eggland's Best
Numerator Brand Snapshot
$3.68
Brand Spend per Basket
5.1 %
Median Share of Basket Spend
$71.95
Median Total Basket Spend
Demographics
Who is shopping for Eggland's Best and what are they like?
DEMOGRAPHIC INDEX
Under 24 89
25-34 81
35-44 97
45-54 100
55-64 110
Over 65 152
African American 108
Asian 98
Caucasian 99
Hispanic 99
Under $20k 79
$20k-40k 78
$40k-60k 95
$60k-80k 98
$80k-100k 102
$100k-125k 109
Over $125k 138
No College 79
College 100
Adv. Degree 122
Has Kids 93
No Kids 109
Brand Affinity
What other brands are Eggland's Best shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Horizon Organic 5.4x
Arnold 4.5x
Perdue (Poultry) 4.4x
Land O Lakes 4.4x
Channels Shopped
Where are Eggland's Best shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 24
Club 93
Dollar 0
Drug 6
Food 172
Gas & Convenience 5
Mass 72
Basket Size
When Eggland's Best is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 5
Express Lane (3-10 Items) 48
Fill Up (11-20 Items) 209
Pantry Stocking (21+ Items) 570
Time of Day
When do Eggland's Best shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 35%
Evening 26%
Late 5%