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Elmer's
Numerator Brand Snapshot
See also:   Crayola | Bic | Ziploc | Generic
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$2.77
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$42.70
Median Total Basket Spend
Demographics
Who is shopping for Elmer's and what are they like?
DEMOGRAPHIC INDEX
Under 24 77
25-34 89
35-44 129
45-54 99
55-64 70
Over 65 70
African American 89
Asian 85
Caucasian 101
Hispanic 115
Under $20k 93
$20k-40k 90
$40k-60k 90
$60k-80k 100
$80k-100k 106
$100k-125k 108
Over $125k 118
No College 87
College 100
Adv. Degree 115
Has Kids 132
No Kids 61
Brand Affinity
What other brands are Elmer's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 81.7x
Bic 25.4x
Ziploc 6.7x
Generic 6.0x
Channels Shopped
Where are Elmer's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 3
Dollar 184
Drug 70
Food 14
Gas & Convenience 3
Mass 196
Basket Size
When Elmer's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 18
Express Lane (3-10 Items) 76
Fill Up (11-20 Items) 196
Pantry Stocking (21+ Items) 412
Time of Day
When do Elmer's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 17%
Afternoon 35%
Evening 27%
Late 7%