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Entenmann's
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$4.49
Brand Spend per Basket
7.4 %
Median Share of Basket Spend
$60.57
Median Total Basket Spend
Demographics
Who is shopping for Entenmann's and what are they like?
DEMOGRAPHIC INDEX
Under 24 64
25-34 71
35-44 109
45-54 110
55-64 98
Over 65 113
African American 87
Asian 46
Caucasian 108
Hispanic 92
Under $20k 82
$20k-40k 85
$40k-60k 93
$60k-80k 97
$80k-100k 103
$100k-125k 113
Over $125k 129
No College 104
College 98
Adv. Degree 103
Has Kids 116
No Kids 80
Brand Affinity
What other brands are Entenmann's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ronzoni 5.4x
Turkey Hill 5.2x
Perdue (Poultry) 5.1x
Aunt Jemima 4.4x
Channels Shopped
Where are Entenmann's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 18
Club 42
Dollar 49
Drug 17
Food 214
Gas & Convenience 51
Mass 51
Basket Size
When Entenmann's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 8
Express Lane (3-10 Items) 59
Fill Up (11-20 Items) 192
Pantry Stocking (21+ Items) 531
Time of Day
When do Entenmann's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 17%
Afternoon 34%
Evening 27%
Late 5%