Entenmann's
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$4.49
Brand Spend per Basket
7.4 %
Median Share of Basket Spend
$60.57
Median Total Basket Spend
Demographics
Who is shopping for Entenmann's and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
64
|
| 25-34 |
71
|
| 35-44 |
109
|
| 45-54 |
110
|
| 55-64 |
98
|
| Over 65 |
113
|
| African American |
87
|
| Asian |
46
|
| Caucasian |
108
|
| Hispanic |
92
|
| Under $20k |
82
|
| $20k-40k |
85
|
| $40k-60k |
93
|
| $60k-80k |
97
|
| $80k-100k |
103
|
| $100k-125k |
113
|
| Over $125k |
129
|
| No College |
104
|
| College |
98
|
| Adv. Degree |
103
|
| Has Kids |
116
|
| No Kids |
80
|
Brand Affinity
What other brands are Entenmann's shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Ronzoni | 5.4x |
| Turkey Hill | 5.2x |
| Perdue (Poultry) | 5.1x |
| Aunt Jemima | 4.4x |
Channels Shopped
Where are Entenmann's shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
18
|
| Club |
42
|
| Dollar |
49
|
| Drug |
17
|
| Food |
214
|
| Gas & Convenience |
51
|
| Mass |
51
|
Basket Size
When Entenmann's is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
8
|
| Express Lane (3-10 Items) |
59
|
| Fill Up (11-20 Items) |
192
|
| Pantry Stocking (21+ Items) |
531
|
Time of Day
When do Entenmann's shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 17% |
| Noon | 17% |
| Afternoon | 34% |
| Evening | 27% |
| Late | 5% |