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Estee Lauder
Numerator Brand Snapshot
See also:   Snack Pack | Totinos | Crush | Mott's
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$3.76
Brand Spend per Basket
8.4 %
Median Share of Basket Spend
$44.63
Median Total Basket Spend
Demographics
Who is shopping for Estee Lauder and what are they like?
DEMOGRAPHIC INDEX
Under 24 140
25-34 167
35-44 82
45-54 72
55-64 87
Over 65 135
African American 70
Asian 414
Caucasian 73
Hispanic 113
Under $20k 97
$20k-40k 116
$40k-60k 90
$60k-80k 84
$80k-100k 90
$100k-125k 117
Over $125k 108
No College 79
College 88
Adv. Degree 166
Has Kids 81
No Kids 124
Brand Affinity
What other brands are Estee Lauder shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Snack Pack 17.4x
Totinos 8.2x
Crush 8.1x
Mott's 7.0x
Channels Shopped
Where are Estee Lauder shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 5777
Club 14
Dollar 62
Drug 30
Food 11
Gas & Convenience 538
Mass 71
Basket Size
When Estee Lauder is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 66
Express Lane (3-10 Items) 87
Fill Up (11-20 Items) 84
Pantry Stocking (21+ Items) 315
Time of Day
When do Estee Lauder shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 7%
Noon 22%
Afternoon 48%
Evening 21%
Late 2%