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Fanta
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$1.79
Brand Spend per Basket
7.2 %
Median Share of Basket Spend
$24.86
Median Total Basket Spend
Demographics
Who is shopping for Fanta and what are they like?
DEMOGRAPHIC INDEX
Under 24 136
25-34 108
35-44 110
45-54 102
55-64 77
Over 65 63
African American 271
Asian 116
Caucasian 74
Hispanic 187
Under $20k 163
$20k-40k 137
$40k-60k 110
$60k-80k 86
$80k-100k 79
$100k-125k 66
Over $125k 61
No College 133
College 98
Adv. Degree 73
Has Kids 116
No Kids 80
Brand Affinity
What other brands are Fanta shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Sprite 12.1x
Minute Maid 8.5x
Coca-Cola 7.4x
Hawaiian Punch 5.0x
Channels Shopped
Where are Fanta shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 6
Dollar 380
Drug 91
Food 137
Gas & Convenience 234
Mass 82
Basket Size
When Fanta is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 17
Express Lane (3-10 Items) 97
Fill Up (11-20 Items) 192
Pantry Stocking (21+ Items) 329
Time of Day
When do Fanta shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 15%
Afternoon 35%
Evening 29%
Late 7%