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Farmers Market
Numerator Brand Snapshot
$2.94
Brand Spend per Basket
4.5 %
Median Share of Basket Spend
$65.36
Median Total Basket Spend
Demographics
Who is shopping for Farmers Market and what are they like?
DEMOGRAPHIC INDEX
Under 24 93
25-34 100
35-44 99
45-54 102
55-64 105
Over 65 86
African American 72
Asian 95
Caucasian 97
Hispanic 149
Under $20k 111
$20k-40k 111
$40k-60k 105
$60k-80k 109
$80k-100k 98
$100k-125k 101
Over $125k 66
No College 114
College 103
Adv. Degree 77
Has Kids 102
No Kids 98
Brand Affinity
What other brands are Farmers Market shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Generic Pma 7.0x
Bolthouse Farms 5.3x
Turkey Knob 5.3x
Sunset (Produce) 4.7x
Channels Shopped
Where are Farmers Market shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 13
Drug 0
Food 11
Gas & Convenience 0
Mass 215
Basket Size
When Farmers Market is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 39
Fill Up (11-20 Items) 187
Pantry Stocking (21+ Items) 643
Time of Day
When do Farmers Market shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 34%
Evening 26%
Late 6%