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French's
Numerator Brand Snapshot
See also:   Heinz | Vlasic | Mt. Olive | Hellmann's
$1.99
Brand Spend per Basket
3.3 %
Median Share of Basket Spend
$60.49
Median Total Basket Spend
Demographics
Who is shopping for French's and what are they like?
DEMOGRAPHIC INDEX
Under 24 67
25-34 83
35-44 91
45-54 107
55-64 122
Over 65 120
African American 91
Asian 55
Caucasian 109
Hispanic 70
Under $20k 95
$20k-40k 100
$40k-60k 104
$60k-80k 105
$80k-100k 103
$100k-125k 102
Over $125k 90
No College 109
College 101
Adv. Degree 89
Has Kids 94
No Kids 108
Brand Affinity
What other brands are French's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Heinz 5.6x
Vlasic 5.3x
Mt. Olive 4.9x
Hellmann's 4.7x
Channels Shopped
Where are French's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 21
Club 85
Dollar 58
Drug 14
Food 125
Gas & Convenience 14
Mass 105
Basket Size
When French's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 41
Fill Up (11-20 Items) 184
Pantry Stocking (21+ Items) 635
Time of Day
When do French's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 36%
Evening 25%
Late 5%