Get in Touch
Gain
Numerator Brand Snapshot
See also:   Downy | Mr. Clean | Tide | Clorox
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$5.76
Brand Spend per Basket
12.6 %
Median Share of Basket Spend
$45.73
Median Total Basket Spend
Demographics
Who is shopping for Gain and what are they like?
DEMOGRAPHIC INDEX
Under 24 112
25-34 106
35-44 102
45-54 108
55-64 89
Over 65 63
African American 220
Asian 65
Caucasian 85
Hispanic 163
Under $20k 133
$20k-40k 130
$40k-60k 109
$60k-80k 95
$80k-100k 87
$100k-125k 78
Over $125k 67
No College 130
College 99
Adv. Degree 75
Has Kids 106
No Kids 93
Brand Affinity
What other brands are Gain shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Downy 9.8x
Mr. Clean 8.8x
Tide 6.9x
Clorox 6.8x
Channels Shopped
Where are Gain shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 134
Dollar 723
Drug 110
Food 60
Gas & Convenience 5
Mass 89
Basket Size
When Gain is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 13
Express Lane (3-10 Items) 82
Fill Up (11-20 Items) 207
Pantry Stocking (21+ Items) 393
Time of Day
When do Gain shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 35%
Evening 27%
Late 5%