Get in Touch
Cheerios
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.64
Brand Spend per Basket
6.0 %
Median Share of Basket Spend
$61.15
Median Total Basket Spend
Demographics
Who is shopping for Cheerios and what are they like?
DEMOGRAPHIC INDEX
Under 24 85
25-34 94
35-44 98
45-54 94
55-64 107
Over 65 145
African American 76
Asian 70
Caucasian 107
Hispanic 81
Under $20k 94
$20k-40k 96
$40k-60k 100
$60k-80k 104
$80k-100k 103
$100k-125k 101
Over $125k 101
No College 94
College 99
Adv. Degree 112
Has Kids 103
No Kids 96
Brand Affinity
What other brands are Cheerios shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Cinnamon Toast Crunch 9.8x
Lucky Charms 7.6x
Chex 6.4x
Kellogg's 4.3x
Channels Shopped
Where are Cheerios shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 84
Dollar 33
Drug 62
Food 169
Gas & Convenience 13
Mass 69
Basket Size
When Cheerios is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 5
Express Lane (3-10 Items) 54
Fill Up (11-20 Items) 199
Pantry Stocking (21+ Items) 558
Time of Day
When do Cheerios shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 18%
Afternoon 34%
Evening 25%
Late 5%