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Generic
Numerator Brand Snapshot
See also:   Crayola | Elmer's | Generic Pma | Turkey Knob
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$3.75
Brand Spend per Basket
7.7 %
Median Share of Basket Spend
$48.46
Median Total Basket Spend
Demographics
Who is shopping for Generic and what are they like?
DEMOGRAPHIC INDEX
Under 24 107
25-34 103
35-44 98
45-54 100
55-64 102
Over 65 96
African American 101
Asian 83
Caucasian 102
Hispanic 92
Under $20k 112
$20k-40k 113
$40k-60k 106
$60k-80k 100
$80k-100k 95
$100k-125k 90
Over $125k 82
No College 112
College 99
Adv. Degree 90
Has Kids 102
No Kids 98
Brand Affinity
What other brands are Generic shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 4.1x
Elmer's 4.0x
Generic Pma 3.8x
Turkey Knob 3.5x
Channels Shopped
Where are Generic shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 43
Dollar 24
Drug 6
Food 24
Gas & Convenience 66
Mass 192
Basket Size
When Generic is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 35
Express Lane (3-10 Items) 72
Fill Up (11-20 Items) 185
Pantry Stocking (21+ Items) 375
Time of Day
When do Generic shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 36%
Evening 25%
Late 6%