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Generic Pma
Numerator Brand Snapshot
$2.97
Brand Spend per Basket
4.0 %
Median Share of Basket Spend
$74.51
Median Total Basket Spend
Demographics
Who is shopping for Generic Pma and what are they like?
DEMOGRAPHIC INDEX
Under 24 102
25-34 87
35-44 91
45-54 103
55-64 117
Over 65 131
African American 100
Asian 92
Caucasian 101
Hispanic 97
Under $20k 102
$20k-40k 105
$40k-60k 103
$60k-80k 103
$80k-100k 102
$100k-125k 97
Over $125k 87
No College 112
College 98
Adv. Degree 94
Has Kids 98
No Kids 103
Brand Affinity
What other brands are Generic Pma shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Turkey Knob 6.9x
Sunset (Produce) 5.4x
Bolthouse Farms 5.0x
On The Border 4.1x
Channels Shopped
Where are Generic Pma shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 267
Dollar 13
Drug 1
Food 13
Gas & Convenience 0
Mass 138
Basket Size
When Generic Pma is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 49
Fill Up (11-20 Items) 204
Pantry Stocking (21+ Items) 576
Time of Day
When do Generic Pma shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 19%
Afternoon 38%
Evening 24%
Late 4%