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Gold Peak
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$2.50
Brand Spend per Basket
7.0 %
Median Share of Basket Spend
$35.80
Median Total Basket Spend
Demographics
Who is shopping for Gold Peak and what are they like?
DEMOGRAPHIC INDEX
Under 24 88
25-34 86
35-44 92
45-54 114
55-64 113
Over 65 91
African American 126
Asian 69
Caucasian 104
Hispanic 78
Under $20k 103
$20k-40k 109
$40k-60k 101
$60k-80k 103
$80k-100k 98
$100k-125k 94
Over $125k 90
No College 106
College 104
Adv. Degree 82
Has Kids 91
No Kids 110
Brand Affinity
What other brands are Gold Peak shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Simply Juice 5.9x
Snapple 3.4x
Minute Maid 3.1x
Marzetti 3.0x
Channels Shopped
Where are Gold Peak shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 20
Dollar 59
Drug 50
Food 139
Gas & Convenience 220
Mass 100
Basket Size
When Gold Peak is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 16
Express Lane (3-10 Items) 76
Fill Up (11-20 Items) 192
Pantry Stocking (21+ Items) 425
Time of Day
When do Gold Peak shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 16%
Afternoon 35%
Evening 28%
Late 7%