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Horizon Organic
Numerator Brand Snapshot
$4.99
Brand Spend per Basket
8.9 %
Median Share of Basket Spend
$56.20
Median Total Basket Spend
Demographics
Who is shopping for Horizon Organic and what are they like?
DEMOGRAPHIC INDEX
Under 24 95
25-34 104
35-44 134
45-54 90
55-64 53
Over 65 76
African American 48
Asian 285
Caucasian 85
Hispanic 109
Under $20k 80
$20k-40k 61
$40k-60k 74
$60k-80k 88
$80k-100k 105
$100k-125k 113
Over $125k 189
No College 56
College 99
Adv. Degree 150
Has Kids 131
No Kids 62
Brand Affinity
What other brands are Horizon Organic shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Earthbound Farm Organic 6.7x
Eggland's Best 6.5x
Fage 4.8x
Simply Juice 4.7x
Channels Shopped
Where are Horizon Organic shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 141
Dollar 2
Drug 22
Food 149
Gas & Convenience 6
Mass 74
Basket Size
When Horizon Organic is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 13
Express Lane (3-10 Items) 64
Fill Up (11-20 Items) 205
Pantry Stocking (21+ Items) 474
Time of Day
When do Horizon Organic shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 33%
Evening 28%
Late 6%