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International Delight
Numerator Brand Snapshot
See also:   Folgers | Dunkin Donuts | Yoplait | Borden
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$3.00
Brand Spend per Basket
6.1 %
Median Share of Basket Spend
$48.79
Median Total Basket Spend
Demographics
Who is shopping for International Delight and what are they like?
DEMOGRAPHIC INDEX
Under 24 80
25-34 94
35-44 94
45-54 104
55-64 116
Over 65 100
African American 83
Asian 58
Caucasian 107
Hispanic 85
Under $20k 104
$20k-40k 111
$40k-60k 109
$60k-80k 109
$80k-100k 101
$100k-125k 92
Over $125k 71
No College 113
College 101
Adv. Degree 82
Has Kids 95
No Kids 106
Brand Affinity
What other brands are International Delight shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Folgers 3.9x
Dunkin Donuts 3.5x
Yoplait 3.1x
Borden 2.9x
Channels Shopped
Where are International Delight shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 37
Dollar 26
Drug 9
Food 146
Gas & Convenience 15
Mass 105
Basket Size
When International Delight is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 8
Express Lane (3-10 Items) 55
Fill Up (11-20 Items) 200
Pantry Stocking (21+ Items) 535
Time of Day
When do International Delight shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%