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Jack Link's
Numerator Brand Snapshot
See also:   Slim Jim | Chex | Funyuns | Pringles
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$4.76
Brand Spend per Basket
12.5 %
Median Share of Basket Spend
$38.08
Median Total Basket Spend
Demographics
Who is shopping for Jack Link's and what are they like?
DEMOGRAPHIC INDEX
Under 24 123
25-34 98
35-44 102
45-54 112
55-64 87
Over 65 67
African American 62
Asian 98
Caucasian 107
Hispanic 74
Under $20k 102
$20k-40k 98
$40k-60k 100
$60k-80k 101
$80k-100k 101
$100k-125k 99
Over $125k 99
No College 101
College 103
Adv. Degree 88
Has Kids 104
No Kids 95
Brand Affinity
What other brands are Jack Link's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Slim Jim 10.4x
Chex 3.8x
Funyuns 3.3x
Pringles 3.3x
Channels Shopped
Where are Jack Link's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 176
Dollar 134
Drug 150
Food 45
Gas & Convenience 278
Mass 104
Basket Size
When Jack Link's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 19
Express Lane (3-10 Items) 96
Fill Up (11-20 Items) 182
Pantry Stocking (21+ Items) 341
Time of Day
When do Jack Link's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%