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Kellogg's
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$3.64
Brand Spend per Basket
5.6 %
Median Share of Basket Spend
$65.23
Median Total Basket Spend
Demographics
Who is shopping for Kellogg's and what are they like?
DEMOGRAPHIC INDEX
Under 24 80
25-34 98
35-44 117
45-54 99
55-64 82
Over 65 74
African American 106
Asian 67
Caucasian 103
Hispanic 103
Under $20k 95
$20k-40k 92
$40k-60k 94
$60k-80k 103
$80k-100k 111
$100k-125k 105
Over $125k 103
No College 96
College 100
Adv. Degree 104
Has Kids 122
No Kids 73
Brand Affinity
What other brands are Kellogg's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Betty Crocker 6.9x
Lucky Charms 4.6x
Mott's 3.6x
Cinnamon Toast Crunch 3.6x
Channels Shopped
Where are Kellogg's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 18
Club 172
Dollar 31
Drug 48
Food 153
Gas & Convenience 39
Mass 55
Basket Size
When Kellogg's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 6
Express Lane (3-10 Items) 52
Fill Up (11-20 Items) 193
Pantry Stocking (21+ Items) 570
Time of Day
When do Kellogg's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 27%
Late 5%