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King's Hawaiian
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.49
Brand Spend per Basket
5.7 %
Median Share of Basket Spend
$61.00
Median Total Basket Spend
Demographics
Who is shopping for King's Hawaiian and what are they like?
DEMOGRAPHIC INDEX
Under 24 95
25-34 96
35-44 108
45-54 106
55-64 82
Over 65 90
African American 129
Asian 213
Caucasian 85
Hispanic 109
Under $20k 96
$20k-40k 96
$40k-60k 98
$60k-80k 97
$80k-100k 103
$100k-125k 103
Over $125k 108
No College 88
College 103
Adv. Degree 101
Has Kids 113
No Kids 84
Brand Affinity
What other brands are King's Hawaiian shoppers buying most often?
TOP PARENT BRANDS AFFINITY
French's 3.4x
Bob Evans 3.1x
Earthbound Farm Organic 3.0x
Foster Farms 2.9x
Channels Shopped
Where are King's Hawaiian shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 181
Dollar 0
Drug 4
Food 115
Gas & Convenience 7
Mass 89
Basket Size
When King's Hawaiian is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 8
Express Lane (3-10 Items) 68
Fill Up (11-20 Items) 212
Pantry Stocking (21+ Items) 467
Time of Day
When do King's Hawaiian shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 17%
Afternoon 36%
Evening 29%
Late 5%