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Lego
Numerator Brand Snapshot
See also:   Crayola | Elmer's | Generic | Skittles
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$15.83
Brand Spend per Basket
33.3 %
Median Share of Basket Spend
$47.49
Median Total Basket Spend
Demographics
Who is shopping for Lego and what are they like?
DEMOGRAPHIC INDEX
Under 24 40
25-34 93
35-44 149
45-54 85
55-64 57
Over 65 60
African American 41
Asian 127
Caucasian 103
Hispanic 102
Under $20k 68
$20k-40k 76
$40k-60k 79
$60k-80k 96
$80k-100k 112
$100k-125k 119
Over $125k 154
No College 69
College 102
Adv. Degree 127
Has Kids 137
No Kids 55
Brand Affinity
What other brands are Lego shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 13.4x
Elmer's 7.7x
Generic 6.3x
Skittles 6.1x
Channels Shopped
Where are Lego shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 5
Club 42
Dollar 74
Drug 11
Food 9
Gas & Convenience 13
Mass 202
Basket Size
When Lego is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 78
Express Lane (3-10 Items) 99
Fill Up (11-20 Items) 126
Pantry Stocking (21+ Items) 159
Time of Day
When do Lego shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 20%
Afternoon 34%
Evening 25%
Late 7%