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Marlboro
Numerator Brand Snapshot
$8.45
Brand Spend per Basket
65.0 %
Median Share of Basket Spend
$13.00
Median Total Basket Spend
Demographics
Who is shopping for Marlboro and what are they like?
DEMOGRAPHIC INDEX
Under 24 86
25-34 93
35-44 94
45-54 105
55-64 124
Over 65 72
African American 32
Asian 102
Caucasian 108
Hispanic 85
Under $20k 150
$20k-40k 135
$40k-60k 119
$60k-80k 95
$80k-100k 77
$100k-125k 68
Over $125k 52
No College 152
College 99
Adv. Degree 49
Has Kids 80
No Kids 125
Brand Affinity
What other brands are Marlboro shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Newport (Cigarettes) 16.0x
Red Bull 15.7x
Bic 12.9x
Mountain Dew 9.0x
Channels Shopped
Where are Marlboro shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 8
Club 65
Dollar 114
Drug 126
Food 68
Gas & Convenience 2796
Mass 11
Basket Size
When Marlboro is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 110
Express Lane (3-10 Items) 117
Fill Up (11-20 Items) 53
Pantry Stocking (21+ Items) 48
Time of Day
When do Marlboro shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 22%
Noon 15%
Afternoon 31%
Evening 24%
Late 8%